Client: Road Safety, in Thousand Oaks, California, provides its customers with the most advanced, state-of-the-art systems and software that ensure the safe and efficient operation of their vehicles. These include driver simulation training and "black boxes" installed in automobiles in commercial fleets, emergency response vehicles, and in a newly released teen driver model.

Challenge: Development of the graphic interface for new driving simulation training, updating its website, printed collateral, and an overall marketing "repolishing" to succinctly present its new teen-driver black box product.

Solution: M:4 worked closely with Road Safety development teams in California and Texas to develop the graphic presentation and interactive voice-over narration for Road Safety's newly developed and released drive simulation. The training will help teens, commercial fleets, and emergency response drivers to training in the safety of a state-of-the art drive simulator. In preparation for trade shows and a successful national television review of the teen "black box", M:4 refined Road Safety's website and supporting collateral material.

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see also:

www.roadsafety.com

Road Safety 2004