Client: ASI, located south of Salt Lake City , specializes in developing and manufacturing both in-vitro diagnostic test kits, and patient/donor medical equipment. The company's flagship serology product, RPR Card Test for Syphilis, is used by hundreds of labs and blood banks, and is a market leader in the United States. ASI is one of the very few American companies that manufactures its own carbon antigen.

Challenge: To advertise and demonstrate product usage in a CD-ROM format.

Solution: M:4 was hired to script, video, and produce short CD-ROM projects on patient/donor equipment and diagnostic test kits. Utilizing on-camera and voice-over narration, combined with creative computer graphics, M:4 transformed ASI's lonely, one-dimensional advertising into a personal tour of their products and services.