Client: The FLEAT (Foreign Language Education and Technology) Conference is sponsored by the International Association for Language Learning Technology (IALLT), and the Japan Association for Language Education and Technology (LET). Brigham Young University in Provo, Utah ( www.ce.byu.edu/cw/fleat5 ) is hosting the fifth in this series (August 2007) of jointly-sponsored conferences dedicated to improving the understanding and implementation of technology in the study of languages.

Challenge: To create a marketing DVD and website to promote the conference and attendance in 2007.

Solution: M:4 developed the logo, t-shirts, and a marketing DVD that presented Utah and the FLEAT 5 Conference. The DVDs are being given out at language conventions world-wide for the next two years. The DVD presentation is localized and presented in English, Japanese, and Chinese.